Pressure and judgment
What helps you make a clear decision when expectations are high and the situation keeps changing?
Ambassadors · People & brands
Experience
worth sharing.
The Race Within brings together people and brands from the automotive world who understand what it takes to perform — and what performance asks of a person.
Through honest conversations across the weekend, our ambassadors share the moments, choices and lessons that shaped their lives.
Our first ambassador
Jan Magnussen
First ambassador / Jan Magnussen
A life in racing.
Former Formula 1 driver.
Four-time Le Mans class winner.
We are proud to introduce Jan Magnussen as the first ambassador of The Race Within.
The Danish racing driver brings a career spanning Formula 1 and endurance racing, and a perspective shaped by exceptional promise, difficult setbacks and lasting success.
Jan won the 1994 British Formula 3 championship with 14 victories in 18 races. He made his Formula 1 debut with McLaren at the 1995 Pacific Grand Prix before racing for Stewart in 1997 and 1998.
Endurance racing opened another chapter: four class victories at the 24 Hours of Le Mans with Corvette Racing, in 2004, 2005, 2006 and 2009.
He is also the father of Kevin Magnussen. In his public reflections, Jan has spoken candidly about the transition from early success to Formula 1, what he would do differently and the advice he has been able to offer his son. That combination of achievement, self-reflection and perspective is at the heart of the conversations we want to make possible.
- 1994
- British Formula 3 champion
14 wins in 18 races - 1995
- Formula 1 debut
McLaren · Pacific Grand Prix - 4 class wins
- 24 Hours of Le Mans
2004 · 2005 · 2006 · 2009
The conversations we make room for
Beyond the result.
People from automotive and motorsport bring lived experience of pressure, decisions, setbacks and life beyond results. These are the questions we intend to explore across the programme.
Setbacks and reinvention
How do you respond when one chapter ends, and build the next without losing your sense of self?
Trust and shared performance
What does it take to work with others when your decisions affect the whole team?
Experience across generations
What can you pass on — and when do you need to let someone find their own way?
Personal stories, considered questions and open conversation in a small group. Ambassador participation and the conversation format are confirmed for each edition.
Brand ambassadors
Shared values.
Real contribution.
Our ambassador circle is designed to include brands as well as individuals: organisations whose approach to craftsmanship, innovation, performance or hospitality reflects the spirit of The Race Within.
Their contribution should add something meaningful to the weekend — access to expertise, a distinctive experience or a new perspective.
Brand ambassadors will be introduced here as they are confirmed.
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